Charles Wong is a senior partner in Simon-Kucher’s Singapore office, leading the Retail and Digital Banking practice across Asia-Pacific.
Charles has over 25 years of experience in banking and financial services, specializing in driving growth, profitability, and digital transformation for leading banks and fintechs. His expertise spans:
- Deposit and lending pricing optimization
- Wealth and retail strategy development
- Digital bank launch, digital transformations, and ecosystem integration
- Customer acquisition, engagement, and retention strategies
Before joining Simon-Kucher, Charles was the Founding CEO of GXS Bank Singapore, where he led the bank’s licensing and launch, pioneering digital banking innovation in the region. Previously, he served as Managing Director and Head of Retail Banking at Citibank Singapore, overseeing P&L leadership across wealth, deposits, lending, and distribution.
Earlier in his career, he also held senior and regional roles in banking products, sales, and bancassurance, as well as in regional strategy and marketing for Institutional Banking and Global Markets.
Charles works with clients across Southeast Asia, Greater China, and other key Asian markets, helping leading banks and financial institutions enhance pricing performance, optimize balance sheet resilience, and deliver customer-centric growth.
He holds a degree in Statistics and Political Science and is an accredited director with the Singapore Institute of Directors.
Charles is passionate about topics related to digital banking, deposit pricing, and customer value management.