Guillermo Sagnier is the Head of the Barcelona office for Simon-Kucher. He has over 25 years of strategy, marketing, pricing and sales experience serving mainly consumer and retail clients. Based out of the Barcelona office, he has worked for leading global players as well as mid-sized companies from many European and Latin American countries.
Prior to joining Simon-Kucher, Guillermo founded Europraxis in 1994 and was the Managing Partner of the company from 2005 until 2013. He started his career at The Mac Group in 1989.
Guillermo studied BBA and MBA at ESADE Business School.