Oroel is a Partner in Simon-Kucher’s Consumer Goods & Retail practice and is based in Barcelona. He also leads Simon-Kucher Elevate's Digital Business practice in Spain.
He has over 12 years of experience in management consulting, passionately making growth strategies with tangible impact in the top line of a wide range of industries, especially with top-tier B2C players in the Consumer Goods arena. His area of expertise is focused on commercial excellence and revenue growth management including topics such as strategy, marketing, sales, pricing and digital transformation, working for both global companies worldwide and local champions.
Prior to joining the company, Oroel held strategy consulting roles at other consulting firm and worked several years in the information technology industry, unleashing the vast potential of technology and digitalization in multiple sectors.
Oroel earned his MBA from HEC Paris School of Management (France) and UCLA Anderson (USA). He also holds an MSc. in Industrial Engineering from the University of Zaragoza (Spain).