Maximilian Franz is a Senior Director in Simon-Kucher’s Banking Practice, based in Munich. He advises leading financial institutions across Europe on growth strategy, pricing excellence, product innovation, and Digital Sales Excellence for B2B and B2C banking businesses. His expertise spans the entire lending value chain, with a particular focus on profitable growth through pricing optimization, commercial excellence, and sales transformation.
Prior to joining Simon-Kucher, Maximilian gained experience in restructuring and transformation projects at zeb and Roland Berger Strategy Consultants.
He holds a Master in Management from ESCP Europe, with academic stations in Berlin, Paris, and Madrid.
Maximilian is also a regular author of thought leadership articles and a frequent speaker at industry conferences, seminars, and universities on topics including lending, pricing, and growth strategy.
