Health, sustainability, and functionality are no longer niche trends but mainstream purchase drivers. Ranging from organic and clean label to functional and climate-related, certifications and claims are increasingly influencing consumer choices across markets. However, their actual value creation and monetization potential for FMCG and ingredient manufacturers remains still unclear.
In our exclusive webinar, we presented key findings from the Simon-Kucher Label Study 2025, based on insights from 3,000 consumers across Germany, France, and the United States.
Watch our webinar on demand for the following key takeaways:
- Which certifications and product claims truly matter to consumers
- How trust and relevance differ by country and age group
- Where consumers are willing to pay significant price premiums and where they are not
- How ingredients and FMCG manufacturers can translate label value into pricing and monetization strategies
