Cologne, May 5, 2025 – Simon-Kucher, the world’s leading growth and pricing consultancy, has been recognized in the 2025 Travel Smart Ranking for its strong commitment in reducing emissions from business travel.
The Travel Smart campaign evaluates companies worldwide on their ambition and action to curb emissions from air travel. Simon-Kucher once again received this recognition for setting a validated Science Based Targets initiative (SBTi) goal to reduce business travel emissions by 51.6 percent per FTE by 2030, using 2023 as the baseline. The ranking also acknoledges the firm’s clear, actionable strategy and transparent reporting.
The firm’s approach emphasizes purposeful travel—leveraging rail and virtual collaboration—while maintaining close client relationships. In recognition of its Global Travel Guidelines and efforts to shift from short-haul flights to train travel, Simon-Kucher was recently named a “Rail Frontrunner” by Travel Smart.
Anne Rupp, Global Head of ESG at Simon-Kucher, emphasized the importance of taking action: “At Simon-Kucher, driving decarbonization means embedding sustainability into every travel decision we make. We are fully aware of our environmental responsibilities and are constantly working towards achieving our targets. By focusing on where the impact is greatest—like switching from short-haul flights to rail—we are taking targeted steps to enable long-term change. Setting clear, achievable goals help build momentum and show stakeholders that sustainability is a business priority.”
Joerg Kruetten, Co-CEO of Simon-Kucher, added: “A sustainable approach to business is essential to achieving better growth. By putting ESG at the core of our strategy, we’re creating positive impact while actively working towards our climate commitments and supporting long-term success—for our clients, our people, and the planet.”
Simon-Kucher’s climate commitments are publicly listed on the SBTi website. The firm’s efforts are also featured as a best-practice case study by the Travel Smart campaign.
About the Ranking:
The Travel Smart Ranking assesses 326 US, European, and Indian companies based on 11 indicators related to air travel emissions, reduction targets, and reporting.
For more information on the ranking and methodology, visit Travel Smart Ranking - Travel Smart
About Simon-Kucher
Simon-Kucher is a global consultancy with more than 2,000 employees in 30+ countries. Our sole focus is on unlocking better growth that drives measurable revenue and profit for our clients. We achieve this by optimizing every lever of their commercial strategy – product, price, innovation, marketing, and sales – based on deep insights into what customers want and value. With 40 years of experience in monetization topics of all kinds, we are regarded as the world’s leading pricing and growth specialist.
For further information please contact:
Birte Jung
Email: Birte.Jung@simon-kucher.com