Pharmacies are becoming more influential in self-care, but much of their commercial potential remains untapped.
Our new Better Health Report 2026, developed in partnership with the Association of the European Self-Care Industry (AESGP), explores how pharmacy’s role in self-care is evolving and what this means for consumer healthcare manufacturers.
In 54% of self-care interactions, pharmacists recommend a specific solution, and consumers follow their recommendations 69% of the time. Yet growing online competition, gaps in staff training and manufacturer support, and more complex consumer journeys shaped by AI and digital health are creating new challenges for pharmacies.
Pharmacists believe the right level of manufacturer support could generate more than 10% additional self-care revenue over the next three years.
Join our upcoming webinar to discover what more than 500 pharmacists across five European markets say about the barriers holding back growth, the support they need from manufacturers, and how companies can respond.
In this webinar, we’ll explore:
- Where pharmacists have the greatest influence on self-care decisions, and how manufacturers can build on it
- How AI, digital health, and online competition are reshaping the consumer journey and pharmacy engagement
- Why consumer healthcare matters more to pharmacy economics, and how manufacturers can create value
- What pharmacists value most from manufacturers and where current support is falling short
- Four key priorities for turning pharmacy influence into sustainable growth
This webinar is free of charge. Register to hear directly from our experts about the findings, what they mean for consumer healthcare companies across Europe, and where the strongest opportunities for pharmacy-led growth lie.
