Rohan Shah

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Rohan is a partner in Simon-Kucher’s New York and Toronto offices and is a member of the Financial Services sector.

At Simon-Kucher, he has advised leading financial institutions in North America and Europe on product innovation, pricing strategy, marketing and promotional tactics, customer value management, risk management, value communication, sales effectiveness, consumer behavioral biases, and big data analytics for both sides of the balance sheet.

Rohan has extensive experience working across the financial services ecosystem, having advised clients ranging from large multinational banks to small up-and-coming financial technology disruptors.

Rohan earned a master's degree in operations research, specializing in financial and managerial applications, from Columbia University in the City of New York. Rohan has been regularly published in leading financial services journals, including BAI Banking Strategies, American Banker, and The Financial Brand.