Payments are becoming smarter, more embedded—and more strategic
Across North America and Latin America, payments are moving beyond transaction processing. Embedded finance, real-time rails, agentic payments, new payment methods, and rising merchant expectations are reshaping where value is created and captured, while commoditization and cost pressure challenge legacy pricing and go-to-market models.
Simon-Kucher helps payment providers, banks, fintechs, merchants, and technology platforms turn these shifts into profitable growth—choosing where to play, designing differentiated propositions and partnerships, monetizing value through pricing and packaging, optimizing customer journeys, and enabling commercial teams to execute.
Services & capabilities
01
Data-driven pricing programs
Pricing architecture, willingness-to-pay, payment economics, optimization, and discount governance
02
Go-to-market strategies
Market sizing, segmentation, value proposition, market entry, and channel/partner strategy
03
Cross and up-selling optimization
Portfolio penetration, value-added services, account prioritization, and cross-/up-sell
04
Customer journey management
Onboarding, checkout conversion, payment-method mix, retention, and customer experience
05
Digital monetization strategies
Embedded payments and digital/AI monetization, pricing, packaging, and business cases
06
Sales effectiveness and enablement
Implementation and execution support: sales process, incentives, account planning, value selling, negotiation, training, and KPIs
How we've helped in the Americas
Insights
Our latest thinking on strategy, growth and market disruption.
Who we are
Simon-Kucher is the world’s leading commercial growth and pricing specialist, with deep payments expertise. We help payment providers, fintechs, banks, merchants, and technology platforms across the Americas and globally identify growth opportunities, build winning propositions, optimize pricing and monetization, and strengthen go-to-market and sales execution.
Our team
Aditya Choudhary
联系我们
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