David Chung

About David

David is a Partner in the Toronto offices of Simon-Kucher & Partners. His consulting work focuses on value management, strategic pricing, and product optimization. He is an expert on pricing strategies, price model design, segmentation, and price implementation. He has led international projects for clients in the US, Canada, UK, and Europe.

David has been published in leading industry journals, and he is a thought leader in his field, conducting research projects on approaches for pricing innovative products.

David holds an MBA from Duke University Fuqua School of Business, specializing in Marketing Strategy and Finance, and a B.Sc. in Chemical Engineering & Economics from Columbia University in the City of New York.