Portfolio optimization: How to unlock your revenue potential
Leverage your pre-existing data to optimize your portfolio prices with Dynamica | Deposits, an end-to-end software for data-driven deposit managers within the financial services industry.

Our portfolio optimization software identifies opportunities to adjust prices based on customer behavior, market demand, and competition. Thus, helping you optimize your pricing strategy and maximize your revenue.

Exploit your customers’ willingness to pay by deploying dynamic pricing strategies. A dynamic pricing engine can help companies optimize their pricing based on real-time market conditions and customer demand. By using data analytics and machine learning algorithms, a dynamic pricing engine can analyze various factors such as competitor pricing, customer behavior, and market trends to determine the optimal price for a product or service.

Understanding product preferences and client price elasticities is crucial for an effective pricing optimization strategy, avoiding over-spending, and achieving balanced growth. Get your hands on pricing experiments and data analytics tools.
Companies can gain a deeper understanding of how their clients are using their products. It can lead to stronger client relationships, increased customer satisfaction, and portfolio optimization.
To design and assess the effectiveness of promotional campaigns, it is important to follow a strategic approach. Regularly review and analyze the data from your marketing campaigns to make data-driven decisions.

>10 bps in volume neutral interest margin increase through differentiated pricing


Savings of $45M+ in interest expense in a deposit balance neutral setting by optimizing over 5000 price points for a deposit portfolio of $140B


Dynamica | Deposits is a tool that helps you analyze your bank's performance, compare it with your competitors, and develop price recommendations. Our portfolio optimization software ensures the security of your data. With our solution, you can gain valuable insights into your bank's performance and make informed pricing decisions.

Access deposit portfolio health

Track balances, number of accounts and historical competitor rates. Drill down to understand fund movement within the portfolio as well as to external sources, including other financial institutions to design a robust strategy.

What-if scenario engine

Visualize the implications of changing one (or multiple) product’s rate on the full portfolio, including cannibalization of other products. Our portfolio optimization software allows you to forecast flow of funds across a short or long horizon and plan pricing.

Price optimization

With a business goal in sight, Dynamica | Deposits can calculate an optimized pricing grid under set constraints. Visualize portfolio forecasts on optimized pricing grid across different scenarios.

Case studies

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Enabling dynamic price setting

Creating a fit-for-purpose pricing and promotions optimization solution to enable dynamic price setting based on real-time data

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Optimizing granular deposit pricing grid

Enabling scientific management of a granular pricing grid through portfolio pricing optimization tool

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Get in touch and unlock your revenue potential


David Chung


David Chung heads the Financial Services practice in North America. He helps banks sustain above-market growth, drive margin expansion, and build superior pricing capabilities. David is an expert on pricing model design and implementation.

Rohan Shah

Rohan Shah

Senior Director

Rohan Shah is a Senior Director and an expert in precision pricing models. He helps banks of all sizes optimize their deposit and loan portfolios, and leverage powerful analytics to drive customer acquisition, retention and conversion.

Rory Liu

Rory Liu

Head of Product

Rory has been with Simon-Kucher for more than 8 years, working for clients across industries in North America, Asia, and Europe. Rory leads the product team within Simon-Kucher Engine, developing and expanding Simon-Kucher’s SaaS portfolio.


Book a personalized demo

Receive a personalized, one-to-one, demo with one of our team members who will guide you through the benefits of Dynamica | Deposits and how it can optimize your Deposits portfolio.