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A detailed guide to how smart companies design the product around the price
Simon-Kucher & Partners is pleased to announce the opening of its new office in Geneva.
In an era of high-stakes innovation, there is no clearer illustration of how to develop new products the right way (and the wrong way) than a tale of two car companies. Our partner, Madhavan Ramanujam, and CEO, Georg Tacke, walk you through the most important part of the innovation process.
Better channel management needed: The difficult market climate in the medtech industry is forcing established players to rethink their sales approach, a short Simon-Kucher study shows.