Andreas Hudelmaier

Andreas is a Partner at Simon-Kucher, working out of our Munich office. His main consulting focus is on developing pricing and sales strategies for automotive suppliers. He has conducted and led projects in Europe, Africa, South America, and the US.

Verena De Smedt-Zuegner

Verena is a Partner in Simon-Kucher’s Software and Internet practice. She is based in the Vienna office while working with clients internationally.​

Rory Liu

Eduard Bonet

Eduard Bonet is a Senior Partner and heads Simon-Kucher’s Barcelona office. He holds a BA and an MBA from ESADE Business School (Barcelona) and has over 20 years of experience in consulting, with a special focus on consumer goods and retail.

Joerg Kruetten

Jörg Krütten ist Senior Partner und Co-CEO von Simon-Kucher. Er ist seit mehr als 20 Jahren im Unternehmen tätig. Bevor er am 1. Januar 2025 zum CEO ernannt wurde, war er über 10 Jahre lang Global Managing Partner für Healthcare & Life Sciences. Mit seiner jahrzehntelangen Erfahrung ist Jörg ein anerkannter Experte für strategische Unternehmensentwicklung, Lizenzierung und Akquisitionen sowie Marketing und Preisgestaltung.

Hong-May Cheng

Hong-May Cheng is a Senior Partner and the Managing Partner of The Netherlands. Hong-May has dedicated his entire consulting career to strategic marketing and commercial excellence. With nearly 20 years of experience, Hong-May in particular specializes in developing new business & portfolio concepts, value-based pricing strategies and value selling.

Philip W. Daus

Philip is a Partner and Head of the Houston office at Simon-Kucher. His project work focuses on the development of growth and monetization strategies and results-oriented pricing and commercial excellence programs. With more than 17 years of consulting experience working for B2B and B2C companies and Private Equity, Philip has conducted more than 100 pricing and commercial excellence projects and helped companies create over five billion dollars in enterprise value.

James Hogan

Juriaan Deumer

Juriaan Deumer is a partner at Simon-Kucher's Amsterdam office. He specializes in (high-tech) manufacturing, industrial services, and chemicals and supports business services organizations in many shapes and forms. In his consulting work, he blends experience and best practices from different commercial dynamics and markets, within and outside Europe.