Asset management is navigating a new commercial reality.
Rising client numbers and record AUM mask a challenging reality in asset management: profit per AUM is falling, competition is intensifying, and new technologies are disrupting traditional revenue models. The retailization of private assets is creating new opportunities, but it is also forcing firms to rethink distribution, partnerships, and product economics.
Simon-Kucher helps asset managers turn distribution, pricing, and client insights into engines for growth and profitability.
Services & capabilities
01
Customer segmentation & market strategy
Market sizing, customer segmentation, value proposition development, competitive positioning
02
Pricing & customer base management
Pricing model and metric design, price increase program, net revenue retention management, churn prevention and win-back strategy
03
Portfolio & packaging
Product portfolio strategy, packaging structure design, cross-sell and up-sell optimization, new product monetization
04
Distribution effectiveness
Value-selling & negotiations training, sales guidance & collateral, compensation & incentives design, KPI monitoring & controlling
05
Distribution operating model
Distribution organization model & structure, distribution process optimization, territory management & target-setting, sales operations
How we've helped in the Americas
Insights
Our latest thinking on strategy, growth and market disruption.
Who we are
Simon-Kucher is a global consultancy with more than 2,200 employees in 30+ countries. As a trusted commercial advisor focused on unlocking better growth, we combine deep consulting expertise, growth specialization, and technology to scale lasting impact. We optimize every lever of commercial strategy – product, pricing, innovation, marketing, and sales – based on what customers want and value. With over 40 years of monetization experience, we are recognized as the world’s leading commercial growth and pricing specialist.
Our team
Contactez-nous
Nos experts sont toujours ravis d’échanger avec vous sur vos problématiques. Contactez-nous, nous vous mettrons en relation avec un membre de notre équipe.