What’s driving insurance strategy in 2025?
The second half of the year is here, and insurers are sharpening their focus.
Our latest mid-year trends report captures the top priorities shaping the industry right now, pulled directly from our client work and market research. From strategic shifts in customer segmentation to the changing role of AI, the report breaks down the five themes insurers can’t afford to ignore, along with notable highlights like:
82% of US P&C shoppers now prefer to bundle, yet many carriers still lead with standalone products.
Most insurers are still early in their AI journey, despite the growing urgency to adopt machine learning.
Retaining a high-value customer costs five times less than acquiring a new one, so why aren’t more insurers doubling down on retention?
We also spotlight the topics generating the most momentum across the industry, including offer design, price setting, lead generation, and more.
And if you're headed to ITC this year, join us in Las Vegas October 14–16—we’ll be there, leading the conversation: ITC Vegas 2025 | Simon-Kucher
