Buch

Scaling Innovation: How smart companies architect profitable growth

Scaling Innovation book stack

Scaling Innovation: How smart companies architect profitable growth, is set to reshape how business leaders think about profitable scaling. Following the success of Monetizing Innovation, this sequel is positioned as a must-read for executives, investors, and growth leaders.

Scaling Innovation challenges the myth that great products automatically scale. Rather, it delivers a blueprint for how founders and growth leaders can build revenue engines that are flexible, resilient, and aligned with long-term value creation. Drawing from expertise and global client experience, the authors equip readers to move beyond single-engine thinking and into high-performance growth execution.

 

Innovation Growth Track
From pricing strategy to market power.

Even a great product won’t sell itself.

Monetizing Innovation introduced a disciplined approach to designing products that are not just “what people want” but “what people want to pay for.”

Scaling Innovation delivers the next step, a strategic blueprint for translating great products into engines of profitable growth.

Together, they form the foundation of our Innovation Growth Track, 
a proven framework for leaders seeking to align product, pricing, and long-term value creation.

If you’re ready to architect profitable growth, this is your roadmap.

 

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