Healthcare trends such as generative AI and personalization are changing how people approach their health. These trends not only influence traditional healthcare but also create new opportunities in self-care.
The self-care sector is witnessing remarkable growth. Fueling this trend are increasing consumer empowerment and cutting-edge technologies.
As consumers become more empowered to manage their wellbeing, technological advancements and personalization help them achieve better outcomes.
Our 2024 survey with the Association of the European Self-Care Industry (AESGP) examines these evolving trends in detail.
To provide a comprehensive understanding of the future of self-care, we employed a multi-faceted research approach:
- Engaged with over 60 industry executives, AESGP members, and cross-industry experts.
- Reviewed and analyzed more than 50 reports on innovations such as AI.
- Drew on our extensive experience of nearly 40 years with leading pharma and self-care companies.
Dive into our report to uncover key insights and trends that are shaping the future of the self-care industry.
