AI supports decisions, but not creation. Advancing means using AI to generate content, ideas, and solutions that drive commercial impact.
1
Automate Creative Tasks: Focus on processes like drafting customer communications, developing marketing materials, or creating business proposals to save time and scale output.
2
Encourage Innovation Through Technology: Use generative tools to help teams develop new ideas, like product concepts or personalized customer experiences.
3
Streamline Content-Heavy Workflows: Identify functions like sales, customer service, or marketing where significant time is spent on content creation and explore tools to automate these efforts.