Who We Are

Simon-Kucher is a global consultancy firm with over 2,000 employees in 30 countries focused on unlocking better growth that drives measurable revenue and profit for our clients.

With over 37 years of experience in monetization topics of all kinds – we are regarded as the world’s leading pricing and growth specialist.

  • About us
  • Our Story
  • Leaders & Specialists











Our founders

Simon-Kucher was founded in 1985 as a university spinoff by Prof. Dr. Dr. h.c. mult. Hermann Simon, Dr. Eckhard Kucher, and Dr. Karl-Heinz Sebastian.
Their vision: Use scientific methods to address real-life business challenges and help companies grow.
Initially focusing on the life sciences industry, Simon-Kucher expanded project work to all industries as the idea of strategically using pricing to drive profits rapidly gained acceptance.

Hermann Simon

Led by Professor Hermann Simon, our company soon expanded globally. Key international milestones were the opening of our first US office in Boston in 1996, as well as our first Asia-Pacific office in Tokyo in 2001. Thanks to our strong growth, Simon-Kucher became recognized as the global pricing specialist. In 2004, we were labelled by Business Week as the “world leader in giving advice to companies on how to price their products.”
In 2009, Professor Simon retired, and was succeeded by Co-CEOs Dr. Georg Tacke and Dr. Klaus Hilleke.

Klaus Hilleke and Georg Tacke

Former PhD students of Professor Simon, both Klaus Hilleke and Georg Tacke joined the company in the eighties. As Partners, they had led large divisions before taking the helm as CEOs. With innovative scientific findings and methods, such as behavioral economics and dynamic pricing, becoming increasingly important for business, Simon-Kucher crossed the 100 million euro mark in 2010 under Tacke’s and Hilleke’s leadership.
When Klaus Hilleke decided not to continue as CEO at the end of 2016, Georg Tacke stayed on as sole CEO. When he retired at the end of 2019, Tacke handed over a highly specialized and professional company with over 1,400 employees across 41 offices in 26 countries.

Mark Billige and Andreas von der Gathen

Today’s CEOs, Mark Billige and Dr. Andreas von der Gathen, have been with Simon-Kucher for many years now. They have successfully contributed to our growth, both as regional and practice leaders and as members of the board.

Simon-Kucher is led by our two CEOs, Mark Billige and Dr Andreas von der Gathen, its Board, and its Executive Committee.

Mark Billige and Dr Andreas von der Gathen have been with Simon-Kucher for many years with extensive client experience.

They have successfully contributed to our growth, both as regional and practice leaders and as members of the board.

The Board consists of nine Partners from diverse offices and countries, together with our global heads of DE&I and ESG.

The Executive Committee consists of the CEOs, the heads of Simon-Kucher’s global divisions, and the heads of its global industry practices and our central functions.

Simon-Kucher is privately owned by its more than 190 Partners.

They are not only owners of the company but also entrepreneurs in the truest sense of the word.

They are responsible for our business's economic success and future development - and that of their clients.

Our Partners come from diverse educational backgrounds and have broad experience across industries, functions, countries, and cultures.

What We Do

  • Marketing
  • Pricing
  • Sales
  • Strategy

Customer behavior and expectations have been changing drastically and will continue to do so, fueled by a myriad of new technologies and an overall mindset shift. No wonder today’s marketing is constantly redefining itself and undergoing a huge transformation.

While customer journeys need to be mapped out correctly across all digital and non-digital channels, digital technologies disrupt all stages of the marketing process. To drive growth, modern marketing needs to become truly customer centric: An in-depth understanding of what customers value, what they need, and how they “tick” is the necessary basis for any successful marketing activities. This should be coupled with smart application of all digital technologies available to create an effective and efficient operating model.

At Simon-Kucher, we have always put the customer at the center of all projects, so customer centricity is nothing new to us. Together with our digital strategy and technology experts, we help our clients to intelligently transform their marketing approach, never losing sight of the company’s revenue and profit goals.

Our work ranges from strategic marketing topics such as product design and product positioning, to operative and tactical marketing measures such as improving marketing efficiency and effectiveness. We help clients develop product portfolios that incorporate behavioral economics and new digital possibilities; we segment their customers in a practical and meaningful way; and we create – among others – second brand strategies and customer loyalty programs.

Marketing issues are rarely standalone problems. We link marketing to the general business strategy and revenue model. Besides, all products and services need a price. With our unparalleled experience on the revenue side, we ensure that our clients take a holistic approach to marketing measures that improves their top and bottom lines.

For many years, Simon-Kucher has been synonymous with pricing. Going back to the 1980s, we were the first consulting firm to use scientific methods to optimize product and service prices in real-world business situations. Today, we are widely considered to be the world’s leading pricing consultancy. While our hearts beat for commercial growth, pricing is in our genes.

Whatever your pricing problem, we know how to fix it. Our projects worldwide have given us profound experience in every industry, product, service, and aspect of pricing. From medications to sports cars, from mobile phone tariffs to banking fees, from new product launches to huge organizational transformation programs, we have developed price strategies, price models, price tags and everything else that the term “pricing” covers.

We know how to successfully navigate all challenges that a company may encounter in the field of pricing. Drawing on our wealth of experience, we have built our Pricing Universe, probably the world’s largest pricing database covering all industries and regions. It contains “priceless” information on price models, price elasticities, and more… for countless products and services. And it is further enriched with every project we conduct.

Simon-Kucher has the world's most experienced and highly skilled pricing experts and continuously incorporates new scientific findings into the field of pricing, such as behavioral aspects, dynamic pricing, use of big data, and AI/ML-based pricing algorithms. We not only integrate innovations and state-of-the-art methods in our project work, but also use these to develop custom tools for our clients.

As true pricing professionals, we regularly reach out to businesses for their perspective on pricing. Our Global Pricing Study is the only one of its kind, and each edition reveals new insights into how companies are dealing with the latest pricing issues.

Global Pricing Study

Time to talk sales

Your sales team is your most powerful growth engine, but when was the last time you examined sales as critically as you do your manufacturing, supply chain, or purchasing departments?

Take a closer look at your sales organization and you may discover the “sales paradox”: all revenue goes through sales, yet the team was built on back-of-the-envelope calculations and gut-driven decision-making.

A more systematic approach to sales force management will put you at a strategic advantage in the battle for revenue, profit, and growth. Start thinking about sales effectiveness today – it’s easier than you think.

Unlock your commercial growth with the right sales strategy

Reshaping your sales force doesn’t have to be a slow and arduous process. Thanks to recent advancements in technology, today’s leaders can critically evaluate their sales organizations using a pain-free and systematic approach. Be it alternative go-to-market channels, territory optimization, sales enablement, quota development, or even highly emotive topics like compensation schemes, it has never been easier to unlock hidden potential in your current sales organization. At Simon-Kucher, we know how to generate quick-wins in these five key areas without completely disrupting your sales force.

Enable your sales team with the right tools: Equip your sellers with state-of-the-art tools to eliminate waste and increase conversion

Optimize field sales and territory: Reveal where a second seller could immediately capture demand thanks to sales territory mapping

Increase sales force performance: Get the right size and structure for the sales organization to grow your top line

Incentivize your team with smart compensation schemes: Apply the rules of behavioral psychology to achieve sustainable high-performance

Pick the right sales channel strategy: Shift low-value workload from field sellers to centralized resources or ecommerce sales channels

Adapt to new market dynamics through sales agility: Remain close to remote customers during the crisis and beyond

Sales effectiveness – it comes naturally to us

The wins are there, it’s easier than you think, and Simon-Kucher is the right partner for growing your business. Typical sales excellence projects with us deliver 10-20% commercial growth. Start your improvement journey today by contacting a Simon-Kucher expert.

As more and more disruptive forces unhinge the way established companies do business and create unparalleled opportunities for start-ups, having the right strategy is becoming more important than ever. In light of new technologies and drastically changing customer behavior, strategies need to be constantly reviewed and adapted – the work is never done.

Given Simon-Kucher’s clear focus on unlocking growth, our strategy work helps our clients accelerate revenue and profits. Strategy for us is never an isolated exercise – it is a commercial strategy, a pricing, sales, or go-to-market strategy, or a due diligence study for private equity clients.

Our strategy projects focus primarily on new business models for today’s changing environments and on monetization strategies for new products. We develop market-entry strategies and general product and brand strategies.

No matter what kind of growth strategy project we work on, we don’t stop at the final presentation. We always strive to implement our strategic recommendations so that our clients can measure us by the results we achieve for them.

Get in touch with our strategy experts in your industry and region.

Our Industries

  • Consumer
  • Financial Services
  • Healthcare & Life Sciences
  • Industrials
  • Technology, Media & Telecom

The Consumer sector is undergoing massive change.

Disruptive technologies coupled with new business models and entrants are revolutionizing markets and, in turn, how we all live our lives.

As consumer demand evolves and commodity prices remain volatile, our consulting expertise can help you successfully navigate this turbulent landscape. Whether creating a go-to-market strategy for a premium beauty brand or using advanced analytics to determine dynamic pricing decisions, our team has you covered.

We help you prioritize and implement the right commercial growth strategies to outperform market trends.

Our state-of-the-art solutions allow you to capture significant opportunities by optimizing every single lever of your commercial strategy: reinventing business models, deploying the latest technologies and using powerful insights to create confident pricing, sales, and marketing strategies.

All of which put the consumer at the heart of your growth strategy.

If you're interested in learning more about our company's comprehensive range of services in:

  • Consumer products
  • Luxury goods
  • Retail
  • Travel, tourism & leisure

please get in touch with us today and our team will be happy to provide you with more information.

How to grow better in times of changing customer expectations, tightening regulations, digital disruptions, and a volatile global economy.

No matter their size, companies must move beyond legacy systems and put customers at the heart of their solutions.

Simon-Kucher understands this challenge. Decades of experience in the Financial Services sector and a deep-rooted understanding of customer decision making and behavioral economics make us the ideal partner to support you on your journey to sustained profitable growth. 

Whether designing digital transformation strategies, optimizing business and price models for growth or rebuilding sales organizations for today’s business realities, we bring a wealth of knowledge, experience, and pragmatism to every business challenge.

If you're interested in learning more about our company's comprehensive range of services in:

  • Banking
  • Fintech & Payments
  • Insurance
  • Wealth & Asset Management

please get in touch with us today and our team will be happy to provide you with more information.

The healthcare sector is rapidly transforming.

And quality and efficiency of care are more important than ever.

Digitalization and disruptive technologies have opened the door for rapid innovation, creating new growth opportunities. Patients, providers, and payers are increasingly looking for holistic approaches for better prevention, improved therapeutic outcomes at patient and population levels, and managing cost of care. Healthcare suppliers must evolve to catch up.

More than ever, companies need to focus on the relevant markets and segments, build compelling value propositions towards all relevant customer stakeholders and go to market via effective and efficient channels.

Simon-Kucher has led the way in the healthcare industry for over 35 years, helping pharmaceutical, medical technology and consumer healthcare companies identify, enhance, and realize the true value of their offers.

With our highly experienced teams based across Europe, the USA, and Asia we provide truly global delivery capabilities combined with deep local market expertise to address the specific commercial challenges of our clients.

Working together with you, we unlock growth opportunities as we help commercialize innovations that improve patient health and wellbeing.

If you're interested in learning more about our company's comprehensive range of services in:

  • Animal health
  • Consumer health
  • Diagnostics
  • Digital health & health IT
  • Healthcare B2B suppliers
  • Healthcare providers
  • Medtech
  • Pharma & biotechnology

please get in touch with us today and our team will be happy to provide you with more information.

The Industrials sector forms the foundation of the global economy.

But that foundation is shifting seismically.

This means fundamental challenges for established business models, commercial offerings, and competitive landscapes.

Whether multi-national corporation or mid-sized market leader, companies must evolve to thrive as an Industrials business of the future.

Simon-Kucher has deep roots in the Industrials sector. From chemicals to construction, industrial goods to oil and gas, and business services, we are here to support you on your journey to sustainable, profitable growth.

For decades we have helped businesses of all sizes grow strongly and profitably. Whether it’s designing growth strategies, optimizing product pricing or rebuilding sales organizations for today’s business realities, we bring a wealth of knowledge, experience, and pragmatism to every business challenge.

If you're interested in learning more about our company's comprehensive range of services in:

  • Aerospace & defense
  • Automotive
  • Business services
  • Building materials & construction
  • Chemicals & base materials
  • Electronics & semiconductors
  • Industrial goods & machinery
  • Logistics & transportation
  • Oil & gas
  • Paper & packaging

please get in touch with us today and our team will be happy to provide you with more information.

The TMT sector is the global economy's engine of growth and innovation.

Our specialist consulting teams can help power value creation, growth, and profit in this fast-moving industry.

But this industry also faces an array of challenges.

When a new technology develops and new business models are enabled, old ones come under attack. Endless questions arise: How do we ensure a new innovation gains adoption? How should we expand our product portfolio? How do we define our sales and channel strategies? This relentless turbulence shapes the sector and ripples across the broader economy, challenging existing profit and value pools.

Businesses of all sizes need understanding and agility to adapt and thrive in this world. Those that do will find new ways to engage across both B2B and B2B.

Amid these challenges, we help our clients monetize innovation, identify new customer and product opportunities, optimize portfolio strategy, navigate the competitive landscape, and grow sustainably and profitable. Whether unicorns or global players, our insights and experience – gained over three decades – help our clients identify new avenues for growth and optimize their commercial strategies.

From pricing to sales, go-to-market to value proposition development, we know how to boost growth and your financial performance.

If you're interested in learning more about our company's comprehensive range of services in:

  • Energy & utilities
  • Media & entertainment
  • Software, internet & technology
  • Telecommunication

please get in touch with us today and our team will be happy to provide you with more information.

Our local offices

Welcome to the Simon-Kucher offices in China.


Our offices



Room 1008, Floor 10, Xinhua Center,
Building A,
CCIG International Plaza.No.331 North Caoxi Road,
Shanghai, Xuhui District,
200030 China


Tel. +86 21 33973988




DRC Liangmaqiao Diplomatic Office B. D1,
Suite 0602I,
Nr 19 Dongfang Dong Road,
Chaoyang District,
​100600 Beijing,
PR China


Tel. +86 10 8532 1912

Contact us

Our experts are always happy to discuss your issue. Reach out, and we’ll connect you with a member of our team.