As macroeconomic turbulence persists – companies need to focus on commercial levers in addition to cost-cutting to protect margins and unlock growth.
At this Breakfast Club event Partners Dr. Andreas Jonason and Håkon Sæberg walked through how to best prepare and adapt pricing and negotiation strategies to today’s macroeconomic environment based on Jonason’s recently published book Besegra Inflationen, nominated for Marketing Book of the Year in Sweden.
The Breakfast Club event focused on the following themes:
- Understanding how key macroeconomic trends impact your customer base
- Raising prices without sacrificing growth
- Tailoring your negotiation strategy to each specific customer
- Protecting margins in concessions
If you want to learn more about subject, request the full presentation by e-mail: Nordicbreakfastclub@simon-kucher.com