As macroeconomic turbulence persists – companies need to focus on commercial levers in addition to cost-cutting to protect margins and unlock growth.
Partners Dr. Andreas Jonason and Håkon Sæberg will walk through how to best prepare and adapt your pricing and negotiation strategies to today’s macroeconomic environment based on Jonason’s recently published book Besegra Inflationen, nominated for Marketing Book of the Year in Sweden.
This breakfast event will focus on the following themes:
- Understanding how key macroeconomic trends impact your customer base
- Raising prices without sacrificing growth
- Tailoring your negotiation strategy to each specific customer
- Protecting margins in concessions
Who should attend:
We welcome participates from all industries. This event is designed for business leaders in general management, commercial roles such as revenue management, business development, sales, key account management, and strategic finance roles.
Participation is free of charge. Given the limited number of spots available, advance registration is required.