Unlocking Growth in Macroeconomic Turbulence

Thursday, September 28, 2023

As macroeconomic turbulence persists – companies need to focus on commercial levers in addition to cost-cutting to protect margins and unlock growth.

Partners Dr. Andreas Jonason and Håkon Sæberg will walk through how to best prepare and adapt your pricing and negotiation strategies to today’s macroeconomic environment based on Jonason’s recently published book Besegra Inflationen, nominated for Marketing Book of the Year in Sweden.

This breakfast event will focus on the following themes:

  • Understanding how key macroeconomic trends impact your customer base
  • Raising prices without sacrificing growth
  • Tailoring your negotiation strategy to each specific customer
  • Protecting margins in concessions

Who should attend:

We welcome participates from all industries. This event is designed for business leaders in general management, commercial roles such as revenue management, business development, sales, key account management, and strategic finance roles.


Participation is free of charge. Given the limited number of spots available, advance registration is required.

Event details
  • In Person
  • Thursday, September 28, 2023
  • 08:30 - 10:30 CEST
  • Hotel Diplomat, Strandvägen 7C, 114 56 Stockholm


08:30 - 09:00 CEST
Breakfast and networking
09:00 - 10:00 CEST
Presentation by Andreas Jonason and Håkon Sæberg
10:00 - 10:30 CEST
Q&A and networking


Stockholm, Sweden
Oslo, Norway


Looking for more information or questions about the event?