In today’s hypercompetitive global marketplace, a company’s pricing policy can make or break the bottom line. Yet a surprising number of firms attempt to increase profits without the aid of a carefully and creatively designed pricing strategy. The world’s two leading price experts Robert J. Dolan and Hermann Simon take managers beyond conventional thinking to show how their breakthrough system of “power pricing” will improve the bottom line by an order of magnitude. Power Pricing is a highly detailed yet practically focused book which will become required reading for business leaders; general managers; marketing, product, and brand managers; accountants, financial managers, and marketing students, world-wide.
Power Pricing: How Managing Price Transforms the Bottom Line
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