big promo days study
2022 Big Promo Days Study: Promotions Are Good, Innovation Is Better

Black Friday, Cyber Monday, or Winter Sales – big promotional days have historically played a significant role in shaping consumer purchasing behavior.

| Blog | Consumer Fast-Moving Consumer Goods (FMCG) Retail Commercial Strategy & Pricing Consulting Customer, Product & Market Strategy
women
Wealth Management: Building a Winning Client Experience for Women

This Simon-Kucher study examines the investing and financial planning priorities of women residing in the US and Canada with annual household incomes between $150,000 and $1M+ and a net worth of between $150,000 and $100M+.

| Perspective | Report | Financial Services Wealth & Asset Management
Sustainability Study 2022

Despite inflation and other barriers, recent study reveals three quarters of global consumers view sustainability as equally or more important to them than it was last year. Nearly 90% have become ‘greener’ in their purchasing behavior. 

| Press Release
environmental growth
2022 Global Sustainability Study: The Growth Potential of Environmental Change

71% of global consumers are making changes to the way they live and the products they buy in an effort to live more sustainably.

| Blog | Commercial Strategy & Pricing Consulting Customer, Product & Market Strategy
Neobanks: Disruptive technology, elusive profits

Our colleague Christoph Stegmeier discusses profitability challenges and other findings of their 2022 Neobanking study.

| Press Release
avatars
Metaverse interoperability: Avatars trailblaze new business model

In our brochure “Unlocking the metaverse” we describe (among other things) our vision of the metaverse and the key characteristics it’s built upon.

| Perspective | Commentary | Software, Internet & Technology Digital Growth - Elevate
brochure cover
Animal Health: How to Win in Specialty Medicine

The specialty medicine movement in animal health is fuelling important advancements, as well as interesting opportunities for manufacturers.

| Perspective | Whitepaper | Healthcare & Life Sciences Animal Health
business resilience
Business Resilience: Using Customer Loyalty and Profits in Times of Inflation

Business resilience is a company’s ability to adapt to disruptions: keeping operations running, while safeguarding resources and brand equity. In this article, we explain how to develop business resilience on two fronts: profit orientation and customer loyalty orientation.

| Blog | Pricing Strategy & Revenue Management
Of the Four Ps, Pricing may be the Key to your Future

Tune in as Simon-Kucher Partner, Rick Spear, provides his insight on pricing in this engaging podcast interview hosted by Marketing Horizons, a podcast series sponsored by West Virginia University.

| Press Release
value
Industrial Metaverse and a New Age of Value-Selling

When discussing the metaverse, it’s typically B2C use-cases which come to mind. This is no surprise, given the amount of media focus given to new virtual meeting environments, digital fashion, NFT art and the likes.

| Perspective | Commentary | Industrial Goods & Machinery Digital Growth - Elevate
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