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excess inventory
Why excess inventory damages market share and how to use it to your advantage

Jun 13, 2023 | Blog | Consumer Fast-Moving Consumer Goods (FMCG) Commercial Strategy & Pricing Consulting Customer, Product & Market Strategy
insurance pricing strategies
Pricing amid persistently high inflation: How insurers can increase revenues in turbulent times 

Inflation remains stubbornly high, raising the question: How can insurers improve margins without losing customers? Instead of a pricing strategy based on the watering-can principle, insurers need targeted measures that allow both new and existing customers to keep up with rising prices. This is the conclusion of a recent study by Simon-Kucher. 

Jun 8, 2023 | Blog | Financial Services Insurance Pricing Strategy & Revenue Management
cdmo pricing
Better pricing to unlock CDMO growth

In part one of this series, we discussed the benefits of a better offering. In part two, we explain how the value of this offering can be captured and reflected via better pricing.

Jun 8, 2023 | Blog | Healthcare & Life Sciences Healthcare B2B Suppliers Commercial Strategy & Pricing Consulting
full service cdmo
Better offering to unlock CDMO growth

In part one of our series on better growth for CDMOs, we describe how contract development and manufacturing organizations (CDMOs) can create a better offering to their clients and extract the full benefit from the growth in this rapidly expanding segment.

Jun 8, 2023 | Blog | Healthcare & Life Sciences Healthcare B2B Suppliers Commercial Strategy & Pricing Consulting
cross-selling potential
Insurers are leaving cross-selling potential untapped 

Jun 8, 2023 | Blog | Financial Services Insurance Customer, Product & Market Strategy
cdmo marketing
Better quoting to unlock CDMO growth

Quoting is a critical process for CDMOs. It brings together different components, including offering and pricing, into one central and aligned format and sets the expectations for the project.

Jun 8, 2023 | Blog | Healthcare & Life Sciences Healthcare B2B Suppliers Commercial Strategy & Pricing Consulting
pricing volatility
Growth during volatility: The competitive edge through pricing, sales, and marketing

Jun 7, 2023 | Blog | Consumer Retail Commercial Strategy & Pricing Consulting Customer, Product & Market Strategy Pricing Strategy & Revenue Management Sales Excellence
cdmos
Unlocking better growth for CDMOs

The contract development and manufacturing organization (CDMO) industry is rapidly evolving, with the emergence of new modalities, breakthrough innovations in existing therapeutic areas, regulatory changes, and increasing demand for personalized medicine.

Jun 7, 2023 | Blog | Healthcare & Life Sciences Healthcare B2B Suppliers Commercial Strategy & Pricing Consulting
image of ceos
Defining value, unlocking growth: Expanding better profit over the long term

Most businesses focus on growth and it remains a key investor expectation. But against today’s backdrop of economic uncertainty, it’s more important than ever.

Jun 7, 2023 | Multimedia | Commercial Strategy & Pricing Consulting
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Profitable Innovation – Free Download

Why it’s urgent – and how the best companies combine innovation and marketing to rebuild their pricing power and their profits?

Jun 6, 2023 | Book
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Simon-Kucher is a global consultancy firm with over 2,000 employees in 30+ countries focused on unlocking better growth that drives measurable revenue and profit for our clients.

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Our sole focus is on unlocking better growth for our clients, increasing their long-term sales, value, and profit. We achieve this by optimizing every lever of their commercial strategy – product, price, innovation, marketing, and sales.

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