What we think

Read our latest insights, ideas, and perspectives. A cross-section of our latest thinking across industries and capabilities can be found here.

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watch
May 05, 2023 | Multimedia

Better by the day: How staying healthy changes healthcare

Healthcare & Life Sciences
United States
consumer retail market
May 04, 2023 | Blog

Top 5 trends in the Canadian consumer market

Consumer Retail
growth
| Case Study

Definition of a go-to-market and growth strategy for a vitamins portfolio as part of a post-acquisition process

Healthcare & Life Sciences Consumer Healthcare
Denmark
monetize software
May 03, 2023 | Blog

How to monetize top vs. long-tail customers in software

Technology, Media & Telecom Software, Internet & Technology
generative ai pricing
May 02, 2023 | Blog

How to gain value from pricing with generative AI

Consumer
OTC
| Case Study

Assessing a potential OTC launch for an established Rx glucose monitor

Healthcare & Life Sciences Consumer Healthcare
diagnostics
| Case Study

Developing a companion diagnostics strategy for new launches in China

Healthcare & Life Sciences Diagnostics
digital
| Case Study

Developing a monetization strategy for a digital therapeutics (DTx) product in China

Healthcare & Life Sciences Digital Health & Health IT
vaccine
| Case Study

Optimizing the access strategy for the launch of a novel vaccine

Healthcare & Life Sciences Pharma & Biotechnology
Germany
Die Inflation schlagen
Book

Die Inflation schlagen

True Profit!
Book

True Profit!

Many Worlds, one life
Book

Many Worlds, one life

Germany
Preismanagement: Strategie - Analyse - Entscheidung - Umsetzung
Book

Preismanagement

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