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**After considerable contemplation and out of an abundance of caution, we have decided to postpone this year’s event. This decision has been made out of concern for the current contagion and for the safety of all participants. We will announce the new date as soon as possible. 

We are sorry for any inconvenience this decision may have caused and we will make sure to keep you posted on the rescheduled date. If you have any questions please feel free to contact eventsUS@simon-kucher.com.**


In 2020, logistics firms like Amazon are shifting from historically push-focused processes to more flexible and customizable pull-based order-to-delivery systems. Apple offers six different iPhone models – each with different capabilities and price points. Tesla has announced their newest vehicle which just so happens to be a truck aimed directly breaking up a stubbornly loyal market. All of these moves are company-level indications of a macro-trend of Customer Centric Commercial Strategy.

Simon-Kucher & Partners is hosting its 6th Annual Atlanta Pricing and Sales Strategy Forum, Customer-Centric Commercial Strategy: Improve your understanding of customer needs and how to meet them, on March 12th at the Waldorf Astoria Atlanta Buckhead. Get connected with experts across industries and obtain insights and best practices on sales, pricing, marketing, and strategy from one of the world’s leading consultancies 

We’re excited to host another stellar group of industry experts who will share their experiences and advice on building a strategy around the customer – and driving profitable growth in the process. This year’s forum will consist of a combination of speakers and panelists designed to offer an engaging arrangement of content for all attendees.

Who should attend?

Executive leadership and senior management, who are involved in developing commercial excellence for their companies.

  • Sample titles: CXO, President, Owner, EVP, SVP, VP, Director
  • Functional areas: Sales, Finance, Marketing, Pricing, Strategy

Why should you attend?

  • Exclusive access to learn from industry experts about the latest trends driving commercial excellence, including monetization & pricing and go-to-market & sales strategies in a volatile environment
  • Network with other leading industry professionals and share best practices. We look forward to welcoming you at the event and hope you can join us for the cocktail reception afterward!

This event is sponsored by Simon-Kucher & Partners.

Guest Speakers
Simon-Kucher Experts
12:00 - 12:50pm
Registration and Lunch
12:50 - 1:00pm
Welcome Address
1:00 – 1:35pm
Driving customer driven turnarounds
1:35 – 2:10pm
Driving customer engagement and growth via loyalty and rewards programs
2:10 – 2:45pm
Pricing strategy at Foot Levelers
2:45 – 3:05pm
Coffee & Networking Break
3:05 – 3:40pm
Pricing strategy at Trustly
3:40 – 4:15pm
Behavior-driven customer management – Using customer behaviors to inform actionable segmentation
4:15 – 5:00pm
Panel – How the customer engagement model and journey will evolve by 2025
5:00 - 6:00pm
Cocktails & Networking Reception

Previous Events

Last year's Atlanta Pricing and Sales Strategy Forum shared insights into achieving growth in uncertain economic times and how to drive toward enhanced profitability. Our team of industry experts and external speakers presented a range of topics that focused on sharing pricing trends and achieving retail pricing excellence. The event featured speakers from Narrative Science, Assa Abloy, The Sales Management Association, and TenCate Geosynthetics. Check out more information here!

Atlanta Forum 4
Atlanta Forum 1
Atlanta Forum 2
Atlanta Forum 3

Location: Waldorf Astoria Atlanta Buckhead, 3376 Peachtree Rd NE, Atlanta, GA 30326

Date: Thursday, March 12, 2020

Time: 12:00 pm - 6:00 pm

Do you have any further questions about this event? Do not hesitate to contact our dedicated team.