Segmentation and targeting: Unlocking the potential of your existing and prospective customer base

Thursday, April 25, 2024

Competition for customers has never been tougher. Increasing cost of marketing and sales requires companies across industries to focus on attracting the right customers.

How do you identify your target segments? What is the winning offering needed to attract them? How do you align your sales and marketing efforts to your target customer? 

Join us at our upcoming breakfast event, where Partner Morten Kaae Sørensen and Senior Manager Jørgen Dessingthon will dive into how to:

  • Segment your existing and prospective customer base
  • Target the right customers and segments 
  • Develop your value proposition around your target segments
  • Utilize the right channels and messaging 

In addition, we are happy to be joined by Christian Bach Jensen, Head of Insights & Engagement with Danske Bank. Christian will share how Danske Bank is working with targeting and segmentation in connection with their Forward ’28 strategy.

Who should attend:

We welcome participates from all industries. This event is designed for business leaders in general management, commercial roles such as revenue management, business development, sales, key account management, and strategic finance roles.  


Participation is free of charge. Given the limited number of spots available, advance registration is required.

Event details
  • In Person
  • Thursday, April 25, 2024
  • 08:30 - 10:30 CEST
  • Langelinie Pavillonen, Langelinie 10, Copenhagen


08:30 - 09:00 CEST
Breakfast and networking
09:00 - 10:00 CEST
Presentation by Morten Kaae Sørensen, Jørgen Dessingthon and Christian Bach Jensen
10:00 - 10:30 CEST
Q&A and networking


Copenhagen, Denmark
Jorgen Dessingthon
Senior Manager
Oslo, Norway
Christian Bach Jensen
Head of Insights & Engagement, Danske Bank
External Event Speaker


Looking for more information or questions about the event?