Get ahead of the market with exclusive insights from our 2025 US Consumer Tariff Market Study. Spanning February through May, the month-over-month data and insights capture dynamic shifts in consumer sentiment and purchasing behavior as tariff impacts unfold.
The study uncovers what everyday consumers think about tariffs:
How much of a price increase they’re willing to tolerate
How their purchase habits are evolving in response
Which strategies can help your business mitigate demand volatility.
Whether you're looking to fine-tune pricing, adjust product portfolios, or prepare for policy-driven disruption, this data-backed study offers actionable insights tailored to your category.