A pioneering carbon capture technology provider
sought to commercialize a new energy efficient technology with substantial benefits to traditional amine methods.
However, the founders faced challenges in understanding how to fully monetize the technology's value compared to rivals and how to structure licenses in a way that appealed to all parties.
Our approach focused on expert interviews with key stakeholders
to assess adoption potential, validate demand drivers and identify market barriers.
Considering customer preferences, we collaborated with the founders to quantify the additional value their innovation provided—such as a green premium and cost savings—split between capital and operational expenditures. Through sparring sessions with the founders, we then packaged the innovation into a novel licensing model that was attractive to both customers and our client.
We helped our client maximize the full value
of their new carbon capture solution.
The licensing model we developed ensured long-term financial viability for our client while remaining commercially attractive to key customers. Adoption of their technology will have a substantial impact on CO2 emissions across multiple sectors.
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