Saurabh Mahajan is a Director at Simon-Kucher, where he helps lead the firm's North American Automotive practice. He advises automotive manufacturers, suppliers, and software companies on accelerating profitable growth by translating customer insights into effective pricing, differentiated product positioning, and commercial execution.
As customer expectations shift, competitive dynamics evolve, and product and service offerings become increasingly complex, companies in the automotive value chain face new challenges in creating and capturing value. Saurabh helps clients navigate these challenges by identifying what customers value most and translating those insights into commercial strategies that drive business performance.
Before joining Simon-Kucher in 2022, he led offer strategy for Polestar USA, bringing firsthand experience in automotive product commercialization and market positioning.
Saurabh holds a degree in economics and statistics from Boston University.
