Lukas Osterberg is a Senior Director at Simon-Kucher, based in New York, and a member of the firm’s Global Automotive practice.
He specializes in go-to-market strategy and value creation in the automotive sector, with a strong focus on pricing, value selling, and negotiation excellence. His work helps clients translate product and service differentiation into measurable commercial impact. Lukas advises leading automotive suppliers, manufacturers, wholesalers, and retailers across the U.S. and Europe, supporting both established market leaders and high-growth challengers in driving sustainable, profitable growth. He develops solutions to quantify customer value across deal situations and designs sales processes that enable consistent execution of value-based strategies, combining analytical rigor with an international perspective.
Lukas joined Simon-Kucher in 2018. He holds a BSc from Maastricht University and a double-degree MSc from Erasmus University Rotterdam and CEMS.
