Research Paper
Global Pricing Study 2016
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About 2,200 executives and managers of companies from 25 industries and over 40 countries participated in the 2016 edition of the Global Pricing Study. This year, the survey focused on Digitalization, which for the respondents represents both an opportunity and a threat. While sales are believed to grow thanks to digital technologies, many companies see big risks for prices and margins, if not managed well.
