Global Pricing Study 2016

About 2,200 executives and managers of companies from 25 industries and over 40 countries participated in the 2016 edition of the Global Pricing Study. This year, the survey focused on Digitalization, which for the respondents represents both an opportunity and a threat. While sales are believed to grow thanks to digital technologies, many companies see big risks for prices and margins, if not managed well.

Resource Author

Jan Haemer

Featured insights

Simon-Kucher perspectives

September 18, 2017

The Big Digital Fail – Results and Insights of the Global Pricing and Sales Study 2017
Simon-Kucher perspectives

November 22, 2016

Global Pricing Study 2014

See all Insights

Featured Resource

The Rating Economy - Global Survey

Featured capability

Featured

This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!

6th Houston Strategy & Pricing Forum

The 6th Houston Strategy & Pricing Forum is an annual event for executives involved in developing growth strategies for their companies. Its objective is to share innovative practices for commercial excellence and strategic price management with the goal of helping companies grow profits in challenging market environments. This year’s forum will focus on how to develop and maintain effective commercial excellence initiatives in an increasingly digital business environment.

Featured

A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

We Are the Unicorn Advisers

How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable…

How to Respond to COVID-19

With the number of coronavirus cases diagnosed worldwide rising daily, how should companies respond?

Featured

A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.

Simon-Kucher Rating Economy - Hands holding blocks of ratings

The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

Featured

Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.

Global Pricing Study 2016

Featured insights

Looking for more information? Get in touch with our experts.

Contact Us

Featured