Global Pricing Study 2016

TopLine Power®: This is what Simon-Kucher is all about. Our mission is to boost our clients’ revenue and profits.

Simon-Kucher: This is who we are
We boost our clients’ topline by optimizing their growth strategies, marketing, pricing, and sales. We are particularly known for our pricing expertise, and our specialists work across all industries. Seeing our clients succeed is what drives us. Every day.

About 2,200 executives and managers of companies from 25 industries and over 40 countries participated in the 2016 edition of the Global Pricing Study. This year, the survey focused on Digitalization, which for the respondents represents both an opportunity and a threat. While sales are believed to grow thanks to digital technologies, many companies see big risks for prices and margins, if not managed well.

Featured insights

Simon-Kucher perspectives

September 18, 2017

The Big Digital Fail – Results and Insights of the Global Pricing and Sales Study 2017
Simon-Kucher perspectives

November 22, 2016

Global Pricing Study 2014

See all Insights

Featured Resource

The Rating Economy - Global Survey

Featured capability

Featured

Pricing and Strategy Forum México

During the past two years, 65% of the companies claim to have experienced higher price pressure. However, only 12% consider price to be the biggest profit driver. How to drive growth without destroying value? And how to extract better margins from our sales? For companies operating in the volatile economic context of Latin American countries, the answer lies in TopLine Power®.

Nordic TopLine Power® Conference in Stockholm

Learn how to leverage unicorn monetization strategies to accelerate growth – from business model re-design and pricing innovations to loyalty program design. That is what Simon-Kucher has assisted 30+ unicorns with, including Uber, Asana and Eventbrite – in short, boosting their topline. The Nordic TopLine Power Conference 2019 brings world class experts under one roof to discuss what unicorns are doing differently and what established companies can learn from them.

Featured

A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing

We Are the Unicorn Advisers

How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable business is much more than one great idea. Learn more about why a clever monetization strategy is a key element to unicorn

Featured

A Practical Guide to Pricing

Simon-Kucher Rating Economy - Hands holding blocks of ratings

The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

Featured

Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.

TopLine Power®: This is what Simon-Kucher is all about. Our mission is to boost our clients’ revenue and profits.

Global Pricing Study 2016

Featured insights

Looking for more information? Get in touch with our experts.

Featured