What we think

Read our latest insights, ideas, and perspectives. A cross-section of our latest thinking across industries and capabilities can be found here.

Trending Topics

Automotive Study
Better Health
Global Pricing Study 2025
Tariffs, pricing, and power
Better Growth in Retail and SME Banking
Travel trends for 2025
40 years of Better Growth in industrials
Better Growth
United States
Holiday Shopping Report
Aug 20, 2025 | Perspective | Report

2025 Holiday Shopping Report

Consumer
Netherlands
Aug 13, 2025 | Perspective | Whitepaper

Driving growth in B2B with value-based pricing

Industrials
United States
Holiday shopping study by Simon-Kucher
Aug 13, 2025 | Blog

Shoppers are entering the holiday season with a new mindset

Consumer
Netherlands
Aug 13, 2025 | Perspective | Whitepaper

Driving growth in B2C with value-based pricing

Consumer
Pricing is a capability, not a project
Aug 12, 2025 | Blog

Pricing is a capability, not a project

Simon-Kucher case study: Global portfolio pricing and launch strategy for innovative oncology sequencing tests
| Case Study

Global portfolio pricing and launch strategy for innovative oncology sequencing tests

Healthcare & Life Sciences Diagnostics
United States
Private equity backed insurance brokerage
Aug 08, 2025 | Blog

5 new rules of growth for PE-backed brokerages

Insurance
Front Face
Aug 08, 2025 | Blog

Front-office AI for insurance companies

Financial Services Insurance
service monetization
Aug 05, 2025 | Perspective | Whitepaper

Service Strategy & Monetization for Ingredients

Consumer Ingredients
digital payments
Aug 04, 2025 | Blog

The new growth map for digital payments

Financial Services Fintech & Payments
Commercializing sustainability in unready markets
Aug 04, 2025 | Blog

Commercializing sustainability in unready markets

Industrials Chemicals & Base Materials
episode 2
Jul 29, 2025 | Multimedia

Psychografie schlägt Demografie

Software study
Jul 29, 2025 | Blog

Growth vs. Reality: Resolving the software market paradox of 2025

Technology, Media & Telecom Software, Internet & Technology
Future of investing
Jul 24, 2025 | Blog

The future of investing: Growth for banks and brokers

Financial Services Banking
active mix management
Jul 23, 2025 | Blog

Four levers for active mix management

Consumer Fast-Moving Consumer Goods (FMCG)
China
Blog_What the latest volume-based procurement changes in China mean for pharma
Jul 23, 2025 | Blog

VoBP shifts in China: What pharma needs to know

Healthcare & Life Sciences Pharma & Biotechnology
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