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bruce liu
Bruce Liu (刘宇刚)

Bruce is a Partner and Managing Director of China at Simon-Kucher. Bruce has over 20 years of experience in the life sciences industry.

Senior Partner | Healthcare & Life Sciences Animal Health Consumer Healthcare Digital Health & Health IT Medtech Pharma & Biotechnology Commercial Strategy & Pricing Consulting Customer, Product & Market Strategy Pricing Strategy & Revenue Management
Better growth starts here with you
A career in consulting at Simon-Kucher

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Women Recruiting
Women in Consulting

Bist du bereit, dich weiterzuentwickeln und deine Möglichkeiten für eine erfolgreiche Karriere in der Beratung auszuloten? Dann nimm an unserem Women in Consulting Event in Köln teil.

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growth
The Future of Revenue Growth with Your Existing Products

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mit sloan
Tapping Into the Hidden Consumer Demand for Sustainability

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Wolfgang Johann Mitschke
Wolfgang Johann Mitschke

Partner
40th Anniversary
Our story

engine
Engine Success-stories

David Smith
David Smith

David Smith is a Partner in the London office of Simon-Kucher. Since joining in 2007, David has worked for both the London and San Francisco offices and has conducted projects across the UK, Europe and US. David’s core area of focus is B2B Software, Tech and Data & Information Services.

Partner | Technology, Media & Telecom Software, Internet & Technology Telecommunications Commercial Strategy & Pricing Consulting Customer, Product & Market Strategy Pricing Strategy & Revenue Management Sales Excellence
book
Inside Scaling Innovation: An Evening with the Authors in San Francisco

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Who We Are

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Who we are

Simon-Kucher is a global consultancy with over 2,200 employees in 30+ countries. As a trusted commercial advisor, our focus is on unlocking better growth that drives measurable revenue and profit for our clients.

With over 40 years of monetization experience, we are regarded as the world’s leading commercial growth and pricing specialist.

 

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What we do

Our sole focus is on unlocking better growth for our clients, increasing their long-term sales, value, and profit. We achieve this by optimizing every lever of their commercial strategy – product, price, innovation, marketing, and sales.

Enabled by deep science and digital capabilities, our projects increase our clients’ profitability by an average of 100 to 500 basis points.

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Read our latest insights, ideas, and perspectives. A cross-section of our latest thinking across industries and capabilities can be found here.

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