Manage for profit in times of uncertainty: 6 levers to drive profit

5 rules for producers and retailers to jointly build customer-centric promotions

Designing truly attractive promotions around shopper needs is always a win-win for producers and retailers. Promoting the right items with the right mechanics at the right time allows for great offers with minimum cannibalization damage. There is always the negotiation on who finances the discount, but one rule always holds true: if you plan the promotion calendar well, everybody benefits – including the shoppers.

Promotion effectiveness in MENA: How do promotions change shopper behavior in the long term?

Employing promotions to encourage purchases is becoming business routine.

Digital promotions in MENA: Advantages of promotion database management

In part 4 of our series, we discuss the digitalization of promotions and take a closer look at the importance of developing a digital environment for promotions management.

Price uncertainty unveiled: Innovations for profitability in the trust era

Accelerate growth in consumer healthcare with a best-in-class e-commerce strategy

Mastering tender excellence: Strategies for contractors in a dynamic and uncertain market

P&R brief France: Recent developments in pharma pricing and market access