The telco growth engine hiding in plain sight: Your customer base

Telco customer inflow: Accelerating volume comes at the cost of value

Brand portfolio strategy: Competing in a commoditized telco market 

Today, telcos are losing their power to differentiate, and brand is one of the few levers left to justify value. Yet, half of customers believe their provider does not offer good value-for-money – an issue that budget players are largely immune to as they fuel customers’ “fear of missing out”. Many operators still rely on a single-brand or legacy multi-brand model, effectively conceding the budget segment to MVNOs. In the first of four instalments, we draw on our Global Telecom Study 2026 – 35 markets, 18,000 consumers – to explore how brand portfolio strategy drives commercial value and where it matters most.

Inflation cycle: Staying ahead of the next wave

Unlocking sustainable access to medicines in emerging markets through innovative financing solutions

Credit risk is a cash-flow problem: Why banks need a new underwriting playbook

From hype to impact: How AI is changing the playing field in pharma brand strategy

Commercial excellence in the historic cranberry industry: Building resilient revenue

Vom Reagieren ins Agieren – Warum Umsetzungsexzellenz zum entscheidenden Erfolgsfaktor wird