Alex is a partner in Simon-Kucher’s London office and a member of the Consumer practice, with a focus on the travel, tourism, and leisure sectors. He has over 10 years of consulting experience specializing in revenue management, dynamic pricing, pricing strategy, and commercial technology.
Alex advises airlines, holiday parks, cruise lines, tour operators, gyms, rail operators, and multi-site leisure businesses on how to improve commercial performance through pricing and revenue management. His work spans pricing and revenue management diagnostics, strategy development, and the design and implementation of tailored commercial software solutions.
At Simon-Kucher, Alex has led more than 40 engagements across the UK and Europe. He has particular expertise in developing bespoke revenue management and dynamic pricing solutions for businesses whose commercial requirements cannot be fully addressed by off-the-shelf technology. Alex also leads Dynamica Smart Rates globally, Simon-Kucher’s dynamic pricing software solution for travel and leisure businesses.
Prior to joining Simon-Kucher, Alex worked at Seabury Consulting, an aviation-focused consultancy, where he advised airlines and airports on revenue improvement, revenue management implementation, operational performance, and cost analytics. Earlier in his career, he spent five years working in naval ship construction across Australia and Spain.
Alex holds an MEng in Marine Engineering, a BEng in Aerospace Engineering and a degree in Mathematics and Computer Science from the University of Adelaide.
