Nick Keppeler

About Nick

Nick is a Senior Partner in Simon-Kucher's Healthcare and Life Science practice. He has substantial experience in a broad range of pricing, market access and commercial topics. His primary areas of focus include:
 
  • US contracting & managed markets strategies
  • Marketing strategies including segmentation, targeting & brand positioning
  • Launch strategy & launch readiness reviews
  • Commercial development strategy & customer-driven trial prioritization
  • Market potential assessments & due diligence
  • Pricing strategies for new & existing products
 
Nick has worked in a range of specialty and primary care therapeutic areas including: cardiology, diabetes, metabolic conditions, neurology, oncology, ophthalmology and many rare disease areas.
 
His past clients include >20 of the largest pharmaceutical, biotechnology and medical technology manufacturers in addition to dozens of early-stage companies. Nick has a special interest in developing strategies aimed at the US market, but also operates on a global basis with substantial experience in Canada, Europe, Japan and many emerging markets.
 
In addition to his client facing activities, Nick was Managing Director for Simon-Kucher’s US organization from 2019 to 2023. In this role, Nick led the US leadership team and helped facilitate a doubling in size of the US business.
 
Nick earned his MBA in Global Management (magna cum laude) from the F.W. Olin Graduate School of Business at Babson College and his BS with Highest Honors in biochemistry from the University of Michigan.