Simon-Kucher has announced a global pro bono partnership with UNICEF, building on their long-standing collaboration through donations and project-based work. Simon-Kucher will provide strategic, pro bono consultancy support across multiple fundraising and engagement initiatives, including consumer-facing activities, market research, and private sector partnerships in support of humanitarian and development programs for children.
New York/Bonn, September 16, 2025 – Simon-Kucher, the world’s leading commercial growth and pricing consultancy, is proud to announce the formalization of a global pro bono partnership with UNICEF, the United Nations Children’s Fund. This new agreement strengthens the collaboration between the two organizations over the past several years, which included financial donations and pro bono project work by Simon-Kucher supporting UNICEF programs for children.
The newly formalized partnership is multi-faceted, involving several distinct project streams across multiple markets and a broad range of fundraising topics. Simon-Kucher will provide strategic consulting across multiple areas — from expanding UNICEF’s consumer-facing engagement efforts to informing donor behavior insights and optimizing fundraising models. Together, these initiatives aim to help UNICEF broaden its outreach and increase the impact of its global fundraising efforts for children.
“We are proud to contribute to UNICEF’s vital mission through our pro bono collaboration,” said Anne Rupp, Global Head of ESG at Simon-Kucher. “UNICEF’s work to protect and empower the world’s most vulnerable children is a cause we are deeply passionate about. We look forward to supporting their efforts with our expertise in strategy, marketing, and commercial excellence.”
“Now is a critical time for us to unite with private sector partners and the wider public to collectively accelerate action to build a world fit for children,” said UNICEF Director of Private Fundraising and Partnerships, Carla Haddad Mardini. “We value the continued support of Simon-Kucher whose strategic insights into effective and innovative fundraising will help us laser focus our investments to drive even greater impact for children worldwide.”
To learn more, visit UNICEF’s official announcement: https://www.unicef.org/partnerships/simon-kucher-pro-bono-partnership
*UNICEF does not endorse any company, brand, product or service.
About Simon-Kucher
Simon-Kucher is a global consultancy with more than 2,000 employees in 30+ countries. Our sole focus is on unlocking better growth that drives measurable revenue and profit for our clients. We achieve this by optimizing every lever of their commercial strategy – product, price, innovation, marketing, and sales – based on deep insights into what customers want and value. With 40 years of experience in monetization topics of all kinds, we are regarded as the world’s leading pricing and growth specialist.
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