Singapore, November 12, 2025 – Simon-Kucher, the world’s leading commercial growth and pricing specialist, announced the appointment of Charles Wong as Senior Partner, leading its Retail and Digital Banking practice across the Asia-Pacific region. Based in Singapore, Wong will drive the expansion of Simon-Kucher’s retail and digital banking capabilities, supporting clients in transforming commercial models, accelerating digital growth, enhancing customer experiences, and optimizing pricing and monetization strategies.
Wong brings more than 25 years of leadership experience in retail banking, digital transformation, ecosystem banking, and strategic marketing across Asia-Pacific. Most recently, he served as Founding CEO of GXS Bank Singapore, where he led the successful application for and launch of Singapore’s full digital banking license and built the bank’s retail and ecosystem platform from inception.
Previously, Wong held senior regional roles at Citi, including Managing Director & Head of Retail Bank Singapore, and Regional Head of Emerging Affluent & Citi@Work for Asia-Pacific. In these positions, he led product innovation, wealth and deposit strategies, and customer experience initiatives across multiple markets. Earlier in his career, he was Regional Head of Strategy & Marketing for Global Markets, overseeing strategic and client initiatives across Asia-Pacific.
“We are delighted to welcome Charles to Simon-Kucher,” said Jan Weiser, Co-Managing Partner APAC. “His distinctive track record in building digital and retail banking propositions, driving profitable growth, and leading transformation across Asia-Pacific will significantly strengthen our ability to help clients capture new opportunities in an evolving financial landscape.”
“I am thrilled to join Simon-Kucher at such a transformative moment for the industry,” said Wong. “AI transformation, digitalization, and ecosystem partnerships are redefining the future of banking. In a world of declining interest rates, banks and fintechs must focus on optimizing profitability and deposits, while unlocking new opportunities through data monetization and the rise of the emerging affluent. I look forward to helping clients navigate this journey and to advance Simon-Kucher’s mission of unlocking better growth for businesses and their customers.”
With this appointment, Simon-Kucher strengthens its presence in Asia-Pacific’s fast-growing banking and fintech sector, reinforcing its commitment to help businesses unlock sustainable growth.
About Simon-Kucher
Simon-Kucher is a global consultancy with more than 2,000 employees in 30+ countries. Our sole focus is on unlocking better growth that drives measurable revenue and profit for our clients. We achieve this by optimizing every lever of their commercial strategy – product, price, innovation, marketing, and sales – based on deep insights into what customers want and value. With 40 years of experience in monetization topics of all kinds, we are regarded as the world’s leading pricing and growth specialist.