What we think

Read our latest insights, ideas, and perspectives. A cross-section of our latest thinking across industries and capabilities can be found here.

Trending Topics

Automotive Study
Better Health
Global Pricing Study 2025
Tariffs, pricing, and power
Better Growth in Retail and SME Banking
Travel trends for 2025
40 years of Better Growth in industrials
Better Growth
AI agents
Oct 27, 2025 | Blog

How AI agents will revolutionize your CX

luxury trends
Oct 27, 2025 | Blog

2025 luxury industry trends revisited

Consumer Luxury Goods
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Oct 23, 2025 | Blog

How to create industry gravity

United States
Semicon West 2025. The future of semiconductors
Oct 21, 2025 | Blog

SEMICON West 2025

Industrials Electronics & Semiconductors
SK Insights: CDMO pricing 2025: Better value communication for growth
Oct 17, 2025 | Blog

CDMO pricing 2025: Better value communication for growth

Healthcare & Life Sciences Healthcare B2B Suppliers
United States
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| Case Study

Capturing value with customer-centric embedded finance packaging and pricing

Financial Services
Simon-Kucher Insights: From pandemic spike to permanent shift: The rise of at-home diagnostics 
Oct 16, 2025 | Blog

The rise of at-home diagnostics

Healthcare & Life Sciences Diagnostics
United States
Developing Blue-Ocean opportunities in financial services
| Case Study

Developing blue-ocean opportunities in financial services

Financial Services
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Oct 13, 2025 | Blog

Closing the biotech launch gap

Healthcare & Life Sciences Pharma & Biotechnology
Beyond TCO: Value-based fleet selling
Oct 09, 2025 | Blog

Beyond TCO: Value-based fleet selling

Industrials Automotive
Next-gen fleet service contracts for growth
Oct 09, 2025 | Blog

Next-gen fleet service contracts for growth

Industrials Automotive
Fleet Growth Playbook: Dynamic fleet pricing
Oct 09, 2025 | Blog

Fleet Growth Playbook: Dynamic fleet pricing

Industrials Automotive
Bundling & partnerships in fleet growth
Oct 09, 2025 | Blog

Bundling & partnerships in fleet growth

Industrials Automotive
Fleet sales & marketing 2.0 for digital buyers
Oct 09, 2025 | Blog

Fleet sales & marketing 2.0 for digital buyers

Industrials Automotive
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Oct 09, 2025 | Blog

Reshaping landscapes: Insights from CEM Study 2025

Industrials
six myths
Oct 07, 2025 | Blog

AI Implementation: 6 Myths Killing ROI

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