Manage for Profit Seminar

Thursday, April 18, 2024

After a period of rapid growth driven by high inflation levels and insatiable consumer spending, we are entering a new situation: demand is coming down. Consumers are experiencing the effects of decreased purchasing power, while companies cut investments as they are confronted with interest rates that have not been witnessed for a long time. As a result, companies can no longer rely on revenue growth as driver for growing profits, but will have to increase their profitability within the boundaries of constant or decreasing revenues.

The key strategic question: How to grow profit in times of stable revenues?

Register for this seminar to get inspired by leading economists, leaders from industry as well as growth experts and obtain new, insightful, and actionable insights to address this question. Moreover, you will have the opportunity to exchange best practices, network and discuss with industry peers.

Why this program is relevant for you
  • Mark Billige (CEO and board member of Simon-Kucher) will share his view on how business leaders can drive profit growth in the coming years.
  • Maarten van der Lei (SVP Pricing & Revenue management at Air France - KLM) will share firsthand experience and learnings on how to optimize profit in an industry characterized by constant fluctuations in demand.
  • Our Simon-Kucher specialists host industry-specific tracks to directly address your specific growth challenges and share best practices specific to your industry.
  • Leaders from across industries gather and allow you to exchange perspectives, discuss opportunities and best practices with your peers.
Who should attend

This event is designed for business leaders in a general management-, commercial- or financial role, looking for a roadmap, inspiration, and best practices to sustained profit.

We look forward to connecting.


Participation free of charge but limited to 3 persons per company. Given the limited number of seats available during the day, register here.

Event details
  • In Person
  • Thursday, April 18, 2024
  • 13:30 - 18:00 CEST
  • EYE Amsterdam


13:30 - 14:00 CEST
Registration and reception
14:00 - 14:20 CEST
Manage for profit: the key focus for 2024
Hong-May Cheng
14:20 - 14:55 CEST
Driving profit growth in the coming years
Mark Billige
14:55 - 15:30 CEST
Revenue management case study on driving profit growth
Maarten van der Lei
15:30 - 16:00 CEST
16:00 - 17:00 CEST
Break-out | Business-to-Business
Jim van der Meijden , Magali Fiechter-Deloof


Unlock the power of AI | Magali Deloof, Partner

Margin management in B2B | Jim van der Meijden, Senior Director

16:00 - 17:00 CEST
Break-out | Consumer Industries
Olivier Hagenbeek , Mark Helder


Revenue growth management | Mark Helder, Senior Director

Route-to-Market strategies | Olivier Hagenbeek, Director

17:00 - 18:00 CEST
Networking, drinks and bites


Senior Partner
Amsterdam, The Netherlands
Maarten van der Lei
SVP Pricing and Revenue Management at Air France-KLM
External Event Speaker
Amsterdam, The Netherlands
Amsterdam, The Netherlands
Amsterdam, The Netherlands
Amsterdam, The Netherlands