Your Market Access and Pricing (MAP) function plays a pivotal role in a product’s success. Is your MAP organization set up to seize opportunities and face challenges? Are you meeting all the requirements to future-proof the MAP organization to ensure success?
The global healthcare environment is as complex as ever. Decisions are being made jointly by clinical and economic stakeholders, with much scrutiny of healthcare companies to demonstrate their true value. This means companies must choose the right markets and the right segments, sell through effective channels, and convince the relevant stakeholders with a compelling value proposition their offer is worth the money. We’ve led the way in the healthcare industry for many years by helping countless MedTech, pharmaceutical and consumer healthcare companies identify the true value of their offer and have the right commercial and sales processes in place to extract that value from the market. Our team has worked on healthcare projects around the world, and our international presence allows us to provide both global knowledge and local expertise to address the specific challenges unique to each geographic location.