Technology, Media & Telecom

Powering waves of innovation and value creation

The TMT sector is the global economy's engine of growth and innovation.

Our specialist consulting teams can help power value creation, growth, and profit in this fast-moving industry.

But this industry also faces an array of challenges.

When a new technology develops and new business models are enabled, old ones come under attack. Endless questions arise: How do we ensure a new innovation gains adoption? How should we expand our product portfolio? How do we define our sales and channel strategies? This relentless turbulence shapes the sector and ripples across the broader economy, challenging existing profit and value pools.

Businesses of all sizes need understanding and agility to adapt and thrive in this world. Those that do will find new ways to engage across both B2B and B2C.

Amid these challenges, we help our clients monetize innovation, identify new customer and product opportunities, optimize portfolio strategy, navigate the competitive landscape, and grow sustainably and profitable. Whether unicorns or global players, our insights and experience – gained over three decades – help our clients identify new avenues for growth and optimize their commercial strategies.

From pricing to sales, go-to-market to value proposition development, we know how to boost growth and your financial performance.

Energy & Utilities

The pace of change in the energy and utility sectors is accelerating rapidly. We’re here to help you achieve sustainable growth from energy supply to renewables.

Media & Entertainment

Gaining an audience and keeping them entertained is not as simple as it once was, with increased competition and customers demanding more. We help you find new ways to engage and profit from these audiences.

Software, Internet & Technology

A digital revolution requires constant innovation. Our global team provides comprehensive strategy, marketing, and sales guidance to support your growth ambitions.

Telecommunications

We help you seize new opportunities and effectively deal with price pressure and competition from new digital players.

Services & Capabilities

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Customer base management

02

Packaging and pricing

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Product launch strategies

04

Channel partner programs

05

Sales force effectiveness

06

Optimizing monetization models

Our approach

We pride ourselves on being hands-on and results driven.

We don’t apply one-size-fits-all approaches in our projects but tailor our solutions to our client’s specific needs.

We combine our specialist industry expertise across technology, media and telecom with data-based insights and analytics, working collaboratively with you to quickly deliver the change in performance you need.

From developing a new product launch strategy to implementing your transition to a new monetization or licensing model, or optimizing your customer journey to improve retention, we work alongside your team to quickly achieve the goals we’ve set together.

Last but not least, we make sure our solutions are implemented properly. The ultimate measure of our success is our client’s success.

From strategies to tangible outcomes, our solutions are made to last.

How we’ve helped

How a global OTT media platform successfully ventured into new territories

Entering a new market can be both challenging and invigorating. We were approached by a global OTT media player that wanted to enter multiple international markets with a new and disruptive proposition.

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How a European media company unlocked a potential 19% increase in revenue

A major European newspaper group needed to overhaul their entire subscription model. The organisation saw most of its revenue from its print sold on the newsstand. However, it was time to revamp the subscription strategy.

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How to develop the right pricing strategy without hurting your business

A global magazine publisher was due to review its prices. They worked on a 3-year pricing cycle, and after two years of marketing investment, it was time to appraise the pricing policy and opt for a new one.

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Helping energy producers manage risk in a highly volatile trading market

The trading market itself is highly pressured, causing severe price volatility, which drives higher margin calls as prices increase.

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Transforming pricing strategies to deliver better business growth

But the more subscriptions they add to their tech stack, the more difficult it becomes to manage.

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Delivering innovation, happy customers, and an increase in revenue

Establishing itself as the market leader by building new and innovative assets.

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Optimizing marketing budget allocation for a super-app in the MENA region

Our client’s app is available for a wide range of services such as ride hailing, grocery food delivery and payments. They asked us to find insights on how they could best achieve their commercial growth targets by developing a systematic marketing spend strategy and an operating model.

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Developing a digital strategy for a utility company

In 12 weeks, our team developed a digital strategy and defined a future-proof IT
and data architecture for a leading German utility company. The new IT and data architecture leverages an integration layer, low code platforms, and cloud application to significantly increase flexibility and scalability.

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Latest insights

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