Our 7th Annual Holiday Shopping Report reveals how consumers are entering the season with sharper intentions, new shopping behaviors, and expectations for value. Spending is projected to rise, but the path to capturing it has changed.
The insights go beyond when people buy. They uncover how consumers define value, evaluate promotions, and decide whether to spend in a market shaped by caution and opportunity alike.
Inside the report:
- Trends in spending: Discount expectations, event participation, and what consumers now define as a meaningful offer
- Purchasing behavior: Why shoppers act, delay, or opt out entirely
- AI going mainstream: How automation is shaping comparison, planning, and personalization
- Disruption from tariffs: Why resilience requires more than reading consumer sentiment
- Seven years of data: A longitudinal view of how shopper behavior has transformed since our first study
This is a moment for businesses to recalibrate pricing, promotions, and engagement strategies to match a more deliberate consumer mindset.
We’ll continue releasing fresh data and strategic guidance throughout the season to support smarter, faster decision-making.
Download the full report to prepare your strategy for growth.
