Birgit Lohmann is a Director in the Bonn office of Simon-Kucher with more than 20 years of consulting experience. As a member of the Consumer Goods & Retail team she is an expert in revenue growth management, starting from strategy development, value-based pricing and portfolio optimization to trade terms optimization including folding and implementation support.
Birgit primarily advises manufacturing companies in the DACH region with a focus on large SMEs. She is part of Simon-Kucher’s Center of Excellence for Private Label and she is co-authoring the annual European Shopper Study, which analyzes the purchasing behavior of consumers in relation to private labels and classic brands.
Birgit Lohmann studied business administration with a focus on marketing and statistics at the Westfälische Wilhelms-Universität Münster.
