Book

A Practical Guide to Pricing

Published date

2019

Publisher

Simon-Kucher & Partners

Ever wondered how to set the right prices for your products and services? Intelligently managing price structures and levels is the most important topic to secure business success. Get it right and you will thrive. Get it wrong and risk permanent damage to your business. 

Adapted from the popular online article series, Pricing Basics, this practical guide discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges. You will learn all about how to pick a winning strategy from the beginning, tap into the new opportunities brought about by digitalization, use psychological aspects of pricing to design a well differentiated offering, and much more.

Pricing is a game of intelligence. Ready to start playing it? Then download A Practical Guide to Pricing now!

A Practical Guide to Pricing

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