Black Friday Forecast
Back Stronger: New Black Friday Forecast Reveals Enthusiasm Among Global Shoppers

In contrast to last year’s reduced interest in Black Friday, more and more consumers are planning to take advantage of this year’s holiday shopping season’s offerings.

| Blog | Consumer Customer, Product & Market Strategy
diagnostics revenue model
Diagnostics Revenue Model (R)evolution: How Dx Companies Master Strategy and Operations to Make Innovative Revenue Models a Success

Moving from transactional pricing to innovative revenue models has been a focal point of diagnostic companies in the last decade.

| Blog | Healthcare & Life Sciences Diagnostics Pricing Strategy & Revenue Management
A Day in the Life of Senior Consultant Atsuko Sawanobori in Tokyo

Atsuko Sawanobori, Senior Consultant in our Tokyo Office, joined Simon-Kucher over two years ago.

| People & Stories
Amazon pharmacy
Amazon Pharmacy: Potential Launch Would Have Substantial Impact Across Europe

We conducted a representative consumer study to investigate the effects of Amazon Pharmacy’s potential market entry in the UK, France, and Germany.

| Blog | Healthcare & Life Sciences Consumer Healthcare Customer, Product & Market Strategy
Our IT Team: Working Hard Behind the Scenes to Keep Everyone Connected

There are many key success factors to working remotely – a structured daily routine, regular check-ins with colleagues, and great teamwork, just to name a few.

| People & Stories
sustainability transformation
How to make your sustainability transformation a commercial success

Sustainable business practices, products, and services are becoming a must for more and more companies as stakeholders – regulators, investors, and consumers alike – demand change.

| Blog | Commercial Strategy & Pricing Consulting Customer, Product & Market Strategy
chinese consumer
Pricing Strategies: How to Win Over the New Chinese Consumer

In recent years, domestic upstarts have been increasingly outpacing foreign brands in the Chinese market.

| Blog | Automotive Consumer Commercial Strategy & Pricing Consulting
sustainability
2021 Global Sustainability Study: What Role do Consumers Play in a Sustainable Future?

The importance of sustainability for consumers and companies has only been growing. The challenge?

| Blog | Commercial Strategy & Pricing Consulting Customer, Product & Market Strategy
demand-based pricing
Demand-Based Pricing: How to Set Up the Pricing Method for Success

When can companies use demand-based pricing, and when should they avoid it?

| Blog | Industrials Consumer Financial Services Technology, Media & Telecom Pricing Strategy & Revenue Management
sustainability
Sustainability: Expectation vs. Exception

For many, sustainability has moved beyond consumer trend to fundamental requirement.

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