What we think

Read our latest insights, ideas, and perspectives. A cross-section of our latest thinking across industries and capabilities can be found here.

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The Growth Blueprint podcast
Automotive Study
The new economics of neobanking
Better Health
Global Pricing Study 2025
Tariffs, pricing, and power
Global Travel Trends 2026
40 years of Better Growth in industrials
Better Growth
United States
Insurance brokerage in US
Feb 11, 2026 | Perspective | Whitepaper

Unlocking EBITDA potential within the existing book

Financial Services Insurance
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Feb 04, 2026 | Perspective | Whitepaper

Insights from the Commercial Trends Study 2026

United States
The importance of commercial excellence in field services in US
Feb 02, 2026 | Perspective | Report

Future of Field Services - Part 2

Industrials
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Jan 22, 2026 | Perspective | Whitepaper

Driving revenue growth through innovation

Technology, Media & Telecom
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Jan 20, 2026 | Perspective | Report

European Growth Study 2026: Turning Optimism into Growth

Simon-Kucher insights_Strategic indication-selection for early drug development
Jan 05, 2026 | Perspective | Whitepaper

Strategic indication-selection for early-stage drug development

Healthcare & Life Sciences Pharma & Biotechnology
United States
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Dec 01, 2025 | Perspective | Report

US results to Global Streaming Study 2025

Technology, Media & Telecom
United States
Field services outlook
Nov 12, 2025 | Perspective | Report

Future of Field Services - Part 1

Industrials
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Oct 02, 2025 | Perspective | Report

Tariffs, pricing, and power

Industrials
Middle east & APAC
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Aug 25, 2025 | Perspective | Whitepaper

The new model for equitable access in LMICs

Healthcare & Life Sciences Healthcare Providers
United States
Holiday Shopping Report
Aug 20, 2025 | Perspective | Report

2025 Holiday Shopping Report

Consumer
Netherlands
Cover of Growth for B2B companies
Aug 13, 2025 | Perspective | Whitepaper

Driving growth in B2B with value-based pricing

Industrials
Netherlands
Cover of Driving growth in B2C markets
Aug 13, 2025 | Perspective | Whitepaper

Driving growth in B2C with value-based pricing

Consumer
service monetization
Aug 05, 2025 | Perspective | Whitepaper

Service Strategy & Monetization for Ingredients

Consumer Ingredients
United States
V2G Technology
Jul 22, 2025 | Perspective | Whitepaper

A US perspective on Vehicle-to-Grid (V2G) technology

Industrials
United States
Tariffs Market Study 2
Jul 16, 2025 | Perspective | Report

2025 Tariff Market Study: Month-over-month insights

Consumer
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