What we think

Read our latest insights, ideas, and perspectives. A cross-section of our latest thinking across industries and capabilities can be found here.

Trending Topics

Automotive Study
Better Health
Global Pricing Study 2025
Tariffs, pricing, and power
Better Growth in Retail and SME Banking
Travel trends for 2025
40 years of Better Growth in industrials
Better Growth
United States
monetization
Nov 05, 2024 | Blog

Operational Monetization Part II

election
Nov 04, 2024 | Blog

The US Presidential Election Is Affecting Holiday Spending – Here’s How

packaging
Nov 01, 2024 | Blog

How core-IT system providers can unlock growth with packaging: four essential steps

Insurance
iwbf
| Case Study

Developing a convincing value proposition for sponsors and partners

United States
Operational Monetization
Oct 25, 2024 | Blog

Operational Monetization

growthhacking
| Case Study

Growth hacking for a large retail bank

Banking
elevate
| Case Study

Growth hacking and product optimization for a German regional bank

Banking
United States
holiday
Oct 23, 2024 | Blog

2024 Holiday Spending Analysis: Will Gen Z & Millennial “Doom Spending” Bolster Retail Sales?

image1
Oct 17, 2024 | Blog

Key trends and competitive landscape from IFA 2024

Consumer
Digital marketing
Oct 15, 2024 | Blog

Digital marketing in B2B: Initiate with impact

Nordics
A general image symbolizing the concept of psychological pricing, focusing on pricing strategies and their influence on consumer perception and purchasing decisions
Oct 14, 2024 | Blog

Psychological pricing for consumer brands

Consumer
China
NRDL Outlook China
Oct 08, 2024 | Blog

NRDL China: 2024 outlook

Healthcare & Life Sciences Pharma & Biotechnology
China
image1
Oct 04, 2024 | Blog

Strategies for declining luxury consumption in China

Luxury Goods
Sep 30, 2024 | Perspective | Report

Better Health Report 2024

Healthcare & Life Sciences Consumer Healthcare
Lessons from the 2024 Value Creation Study; Image of abstract blocks of blue and pink
Sep 26, 2024 | Blog

Lessons from the 2024 Value Creation Study

Industrials
Image of metal barriers curving upwards as a metaphor for sales incentive plans
Sep 25, 2024 | Blog

Sales incentive plans in volatile markets

Industrials
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