[New York, New York], [February 9, 2021] The global strategy and marketing consultancy Simon-Kucher & Partners has announced that Ellen Kan has been appointed partner in the firm’s Consumer Goods & Retail practice. Based out of New York City, Kan has been with Simon-Kucher for eight years and specializes in smarter go-to-market, monetization, and pricing strategies to help companies drive top-line growth.
“We are extremely proud to welcome Ellen to our partnership – she brings superior client service and best-in-class management experience for FMCG products,” said Ricardo Rubi, Managing Partner of the US Consumer Goods & Retail practice. “She has vast experience bridging both traditional trade and the growing e-commerce/B2C channels and has helped numerous brands of all sizes grow profitably in all of her years of experience.”
Her consulting experience spans a breadth of consumer and retail companies, with a particular focus on fast-moving consumer goods, eCommerce, and digitally native consumer brands. She has also worked with technology and internet companies and draws from that experience to advise consumer goods brands on digital challenges and opportunities. Kan’s work is focused on the North American region, but she also has extensive international project experience in European and Asian markets.
Prior to joining Simon-Kucher, Kan graduated summa cum laude from Tufts University, with degrees in international relations and quantitative economics.
Simon-Kucher & Partners, Strategy & Marketing Consultants:
Simon-Kucher & Partners is a global consulting firm with more than 1,400 professionals in 40 offices worldwide focusing on TopLine Power®. Founded in 1985, the company has 35 years of experience providing strategy and marketing consulting and is regarded as the world’s leading pricing advisor.